Client Solutions

The Pet Pantry:

Sample Program

Synopsis:  The Pet Pantry is an e commerce based company with fast, free delivery.

Opportunity:  The Pet Pantry wanted to grow the number of potential customers that requested a free sample be delivered to their home.

Solution: Viamark Advertising proposed a paid Meta (Facebook/ Instagram network) campaign that target the following areas:

  • People that purchase pet food from their competitors

  • People that support dog related businesses

  • People that “look like” the customers they already have

  • People that “look like” the visitors to their website pages

  • Re-targeting people that see the ad for a free sample, but that have not requested a free sample yet

Benefit:  The paid Meta campaigns increased the number of sample requests The Pet Pantry received by 37%.